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Talking about front-of-package labeling

This article was originally published in The Tan Sheet

Executive Summary

FDA seeks information comparing the efficacy of possible front-of-package nutrition labeling and how the labeling affects consumers' choices, according to an April 29 Federal Register 1notice. FDA also asks for marketing and advertising data to help develop better point-of-purchase nutrition information, and comments on how this information may affect firms' decisions to reformulate food products. FDA will accept comments through July 28. The agency in October said it would examine FOP programs and shelf labels to ensure they are not false or misleading after Rep. Rosa DeLauro, D-Conn., asked it to investigate whether the Smart Choices voluntary FOP labeling misrepresented food choices (2"The Tan Sheet" Oct. 26, 2009, In Brief)

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