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FTC Prioritizes Food Advertising Investigations Over Supplement Claims

This article was originally published in The Tan Sheet

Executive Summary

Investigations into conventional food claims likely will supplant dietary supplements as an advertising enforcement priority at the Federal Trade Commission, an official says

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Despite FTC's "Timid" Kellogg Action, Rigorous Claims Enforcement Expected

The Federal Trade Commission's enforcement against advertising claims for Kellogg's Rice Krispies cereal appears relatively soft, but dietary supplement firms should not expect the action signals a less stringent approach by the agency, industry stakeholders say

Despite FTC's "Timid" Kellogg Action, Rigorous Claims Enforcement Expected

The Federal Trade Commission's enforcement against advertising claims for Kellogg's Rice Krispies cereal appears relatively soft, but dietary supplement firms should not expect the action signals a less stringent approach by the agency, industry stakeholders say

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