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CRN's latest "Life...supplemented" online promotion

This article was originally published in The Tan Sheet

Executive Summary

The Council for Responsible Nutrition's consumer wellness campaign, "Life...supplemented," announces its latest online promotion, the Year of Wellness Video Contest, in an April 21 release. The latest promotion of Life...supplemented, which focuses on three pillars of health, including healthy diet, vitamins and other supplements and regular exercise, offers Americans a chance to win $10,000 in "cash and prizes toward their own 'year of wellness.'" CRN will accept video entries via the campaign's Web site through May 17. Contestants should explain what they would do with $5,000 to improve their wellness. "Entries will be judged on clarity of expression, relevance to topic and creativity/originality," the trade group says. The $10,000 grand prize winner will receive $5,000 cash, a year's supply of supplements and consultations with a dietitian, life coach and personal trainer

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