Revive acquires Natural Dentist
This article was originally published in The Tan Sheet
Executive SummaryRevive Personal Products Co. looks to invest "heavily" in promoting The Natural Dentist products to dental professionals with the closing its acquisition of the natural-positioned oral-care brand. Medford, Mass.-based Natural Dentist's line consists of four toothpastes - Original, Healthy Teeth & Gums Whitening Plus, Fluoride Free and Sparkle Berry Blast for Kids - and six rinses, including Antigingivitis, Antiseptic, Healthy Gums, Pre-Brush Whitening, Healthy Teeth Anticavity Fluoride and Cavity Zapper Fluoride. The products contain natural peppermint and sage oils to prevent and reduce plaque, antiseptic ingredients such as menthol and xylitol and silica to whiten teeth. The brand is sold in natural food and drugstore chains including Harris Teeter, Whole Foods, CVS and Rite Aid. Madison, N.J.-based Revive's existing oral-care portfolio includes Stim-U-Dent Plaque Removers and Fresh 'n Brite Denture Cleaning Paste. Revive declined to give financial details on the deal but noted Natural Dentist founder Bill Stern will join the firm
You may also be interested in...
The amyloid-targeting drug is years behind Biogen/Eisai’s aducanumab, but its subcutaneous administration and the GRADUATE studies’ design could give Roche’s gantenerumab an advantage.
Correvio's atrial fibrillation drug Brinavess will return to a US FDA advisory committee more than a decade after the agency first declined to approve the drug; FDA still has a series of cardiovascular safety concerns related to the drug and is not convinced by data from the European experience.
FerGene bladder cancer therapy achieved a complete response in more than half of patients in its pivotal trial. The joint venture now looks to commercialization and potential expansion of indications.