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Colgate ProClinical Lands As Latest Innovation In Slumping Oral Care Market

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive's unveiling of Colgate ProClinical toothpaste is the latest of many launches in an increasingly competitive segment of the personal care market as firms ramp up product development to spur growth

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P&G's 3D White Spurs Crest Market Share Gains

Sales of Procter & Gamble's Crest 3D White toothpaste offset the continued decline of Prilosec OTC proton pump inhibitor sales as the firm reports flat health care division revenue for its latest quarter.

P&G's 3D White Spurs Crest Market Share Gains

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