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After Quiet Start, Optigenex Looks To Make Noise As Anti-Aging Brand

This article was originally published in The Tan Sheet

Executive Summary

Optigenex got started in business largely as a silent supplier for beauty care giant Estee Lauder, but the firm has transitioned to making itself known as a developer of skin care and supplement ingredients that stimulate DNA repair as anti-aging agents

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Optigenex expands Promethean partnership

Promethean Corp. plans to expand its products into new markets under a renewed alliance with Optigenex Inc., which supplies the AC-11 ingredient to Promethean. The expanded licensing rights agreement announced Aug. 17 allows Promethean subsidiary Ceres Living to promote its skin care products and AIO Premium Cellular Health dietary supplements containing AC-11 worldwide, except in Japan and Turkey. Optigenex CEO Daniel Zwiren said the firms wanted "to expand our interactions into something more akin to a product development and marketing partnership than a supplier-customer relationship." The ingredient supplier claims AC-11 is the only product to repair DNA at the cellular level both systemically and topically (1"The Tan Sheet" April 5, 2010)

Optigenex expands Promethean partnership

Promethean Corp. plans to expand its products into new markets under a renewed alliance with Optigenex Inc., which supplies the AC-11 ingredient to Promethean. The expanded licensing rights agreement announced Aug. 17 allows Promethean subsidiary Ceres Living to promote its skin care products and AIO Premium Cellular Health dietary supplements containing AC-11 worldwide, except in Japan and Turkey. Optigenex CEO Daniel Zwiren said the firms wanted "to expand our interactions into something more akin to a product development and marketing partnership than a supplier-customer relationship." The ingredient supplier claims AC-11 is the only product to repair DNA at the cellular level both systemically and topically (1"The Tan Sheet" April 5, 2010)

Optigenex expands Promethean partnership

Promethean Corp. plans to expand its products into new markets under a renewed alliance with Optigenex Inc., which supplies the AC-11 ingredient to Promethean. The expanded licensing rights agreement announced Aug. 17 allows Promethean subsidiary Ceres Living to promote its skin care products and AIO Premium Cellular Health dietary supplements containing AC-11 worldwide, except in Japan and Turkey. Optigenex CEO Daniel Zwiren said the firms wanted "to expand our interactions into something more akin to a product development and marketing partnership than a supplier-customer relationship." The ingredient supplier claims AC-11 is the only product to repair DNA at the cellular level both systemically and topically (1"The Tan Sheet" April 5, 2010)

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