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GSK's Quick Warning Of Fake Alli Exemplifies Effective Crisis Management

This article was originally published in The Tan Sheet

Executive Summary

GlaxoSmithKline's quick response to consumer complaints about counterfeit alli for sale on Internet auction sites exemplifies effective crisis management and could even boost the OTC weight-loss brand's reputation, an expert says

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Alli Recall Could Help Mitigate Reputation Damage In Face Of Tampering

GSK investigates tampering with its alli weight-loss drug and positions itself as a consumer advocate with a U.S. recall of the product. By showing it is “on the side of good,” the firm could actually emerge from the crisis with a stronger reputation, crisis management expert Gene Grabowski says.

Alli Recall Could Help Mitigate Reputation Damage In Face Of Tampering

GSK investigates tampering with its alli weight-loss drug and positions itself as a consumer advocate with a U.S. recall of the product. By showing it is “on the side of good,” the firm could actually emerge from the crisis with a stronger reputation, crisis management expert Gene Grabowski says.

Alli Recall Could Help Mitigate Reputation Damage In Face Of Tampering

GSK investigates tampering with its alli weight-loss drug and positions itself as a consumer advocate with a U.S. recall of the product. By showing it is “on the side of good” the firm could actually emerge from the crisis with a stronger reputation, says crisis management expert Gene Grabowski says.

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