Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

P&G Creates Prilosec OTC Social Network To "Sponsor Everything You Do"

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble aims to gain market share for its proton pump inhibitor Prilosec OTC by harnessing the power of interactive digital media and social networking to build consumers' emotional connections to the product
Advertisement

Related Content

Social Media Can Warm Up Consumers, But Firms Should Watch For Flare-ups
Social Media Can Warm Up Consumers, But Firms Should Watch For Flare-ups
Social Media Can Warm Up Consumers, But Firms Should Watch For Flare-ups
Retailers Rationalize Products That Cannot "Earn Their Keep"
Zegerid Ad Focuses On Science As Competitors Seek Emotional Connection
Zegerid OTC Approved, Limited To Touting Dual-Ingredient Formula For Now
Prevacid 24HR Hits Shelves, Targets Rx-Users And Fed-Up Heartburn Sufferers
Prilosec OTC backs NFL "Protectors" award
Perrigo Plots Nutritionals Turnaround Following Record Year
P&G Health Care Unit Boosted By Oral Care, Prilosec Faces Competition

Topics

Advertisement
UsernamePublicRestriction

Register

PS103712

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel