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Nature's Products acquires Nutrition 21 businesses

This article was originally published in The Tan Sheet

Executive Summary

Contract manufacturer and consumer health products packager Nature's Products acquires Nutrition 21's Iceland Health vitamin brand and its store-brand business for $3.2 million. Purchase, N.Y.-based Nutrition 21 signed a letter of intent in November, saying it would divest certain assets because the firm's revenues had suffered in the first quarter of 2010 (1"The Tan Sheet" Nov. 9, 2009). Nutrition 21 said it will retain its "profitable ingredients business and its patent portfolio." Nature's Products of Sunrise, Fla., noted Dec. 30 that Iceland Health is "a leading brand in the direct response and mass market channels" focused on omega-3s and joint-care and will complement the firm's diversification strategy. The acquisition also will provide synergies in materials and operations areas, and will streamline the supply chain. Nature's Products plans to enhance its nutritional product offerings, strengthen and develop marketing campaigns and secure new leadership
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