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Dr. Reddy's Prilosec OTC generic arrives

This article was originally published in The Tan Sheet

Executive Summary

The first major competition for Perrigo's private-label proton pump inhibitor hits shelves after a delay, Dr. Reddy's says. Perrigo has said it does not expect the India-based generics firm's capsule version of Procter & Gamble's Prilosec OTC to substantially affect sales of its own omeprazole tablet (1"The Tan Sheet" Nov. 9, 2009). In a Dec. 15 note, Collins Stewart analyst Louise Chen points out Perrigo has an 18-month head start on Dr. Reddy's, which she expects will only "take modest market share away" from Perrigo. A same-day Goldman Sachs report says Perrigo expects to maintain annual omeprazole sales of over $200 million, assuming an 80-percent to 90-percent share of the generic Prilosec OTC market, which itself is approaching 50 percent of all OTC omeprazole

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