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Patience Key Virtue For Penetrating Global Markets - Dennin

This article was originally published in The Tan Sheet

Executive Summary

Patience and a focus on the long term are keys for firms pursuing approval in emerging markets, says industry expert Randy Dennin

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Reader's Digest poll reveals high use of diet pills in China

China not only has the largest population at 1.3 billion, it also has the largest percentage of diet pill users - 37 percent - a 16-country survey of 16,000 people in the February issue of Reader's Digest shows. The report out Jan. 15 also says 30 percent of people in Brazil take diet pills, as do 24 percent of people in Russia and 23 percent in Mexico. China and Russia are emerging markets of increasing interest to drug and supplement firms, but entering these markets poses significant challenges including regulatory irregularities and stringent review processes (1"The Tan Sheet" Sept. 16, 2009 and 2"The Tan Sheet" Nov. 30, 2009)

Reader's Digest poll reveals high use of diet pills in China

China not only has the largest population at 1.3 billion, it also has the largest percentage of diet pill users - 37 percent - a 16-country survey of 16,000 people in the February issue of Reader's Digest shows. The report out Jan. 15 also says 30 percent of people in Brazil take diet pills, as do 24 percent of people in Russia and 23 percent in Mexico. China and Russia are emerging markets of increasing interest to drug and supplement firms, but entering these markets poses significant challenges including regulatory irregularities and stringent review processes (1"The Tan Sheet" Sept. 16, 2009 and 2"The Tan Sheet" Nov. 30, 2009)

Reader's Digest poll reveals high use of diet pills in China

China not only has the largest population at 1.3 billion, it also has the largest percentage of diet pill users - 37 percent - a 16-country survey of 16,000 people in the February issue of Reader's Digest shows. The report out Jan. 15 also says 30 percent of people in Brazil take diet pills, as do 24 percent of people in Russia and 23 percent in Mexico. China and Russia are emerging markets of increasing interest to drug and supplement firms, but entering these markets poses significant challenges including regulatory irregularities and stringent review processes (1"The Tan Sheet" Sept. 16, 2009 and 2"The Tan Sheet" Nov. 30, 2009)

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