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Colgate Gains "Competitive Edge" With Oral Care Partnerships

This article was originally published in The Tan Sheet

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Executive Summary

Colgate-Palmolive's partnerships with oral care professionals and researchers over the past four years have beefed up the firm's product pipeline, providing a "unique competitive edge" in the development of therapeutic products

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Colgate ProClinical Lands As Latest Innovation In Slumping Oral Care Market

Colgate-Palmolive's unveiling of Colgate ProClinical toothpaste is the latest of many launches in an increasingly competitive segment of the personal care market as firms ramp up product development to spur growth

Colgate ProClinical Lands As Latest Innovation In Slumping Oral Care Market

Colgate-Palmolive's unveiling of Colgate ProClinical toothpaste is the latest of many launches in an increasingly competitive segment of the personal care market as firms ramp up product development to spur growth

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