Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Santarus expects Rx gains from OTC Zegerid

This article was originally published in The Tan Sheet

Executive Summary

Assuming FDA approval and Merck/Schering-Plough's launch of the OTC proton pump inhibitor, Santarus anticipates the OTC advertising will carry over and create top-line gains for Rx Zegerid. "We think on the prescription side, Schering's advertising will actually help us with physicians, reminding them about the Zegerid product," said CEO Gerald Proehl Nov. 17 at the Lazard Capital Markets Annual Healthcare Conference in New York. He noted the San Diego firm's competitors, such as AstraZeneca with Rx Nexium, invest heavily in direct-to-consumer advertising. The bulk of prescriptions for the omeprazole/sodium bicarbonate drug are in the 40-mg formulation, while the switch application is for a 20-mg version. Rx Zegerid sales increased 12.1 percent to $31.5 million in Santarus' third quarter (1"The Tan Sheet" Nov. 9, 2009)
Advertisement

Related Content

Topics

Advertisement
UsernamePublicRestriction

Register

PS103556

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel