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Prilosec OTC backs NFL "Protectors" award

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble announces its omeprazole-containing proton pump inhibitor as the brand name for recognizing the National Football League's top offensive lineman, with former NFL coach John Madden also putting his name on the award. The firm Nov. 12 said the Madden Most Valuable Protectors Award will go to "the loyal protectors who serve as the backbone of every NFL team." Consumers can vote for the award winner online - during the NFL playoffs in January. Selection of the winner will also take into account statistics from the full season and opinions from the NFL, according to the release. The award will be presented during the week of Super Bowl XLIV, Feb. 7, in Miami

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