Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Smart Choices Program suspends operations

This article was originally published in The Tan Sheet

Executive Summary

Packaged-foods marketers including Kraft Foods, General Mills, Kellogg and Unilever will phase out the Smart Choices label, which FDA Commissioner Margaret Hamburg, legislators and litigators recently complained misleads consumers to believe unhealthy foods are nutritious. The Smart Choices Program postponed operation Oct. 23 and Smart Choices Chair Mike Hughes said in a release the program welcomes FDA's interest in developing standard front-of-label and shelf-label criteria, as indicated by Hamburg (1"The Tan Sheet" Oct. 26, 2009). Hughes added the program will work with Connecticut Attorney General Richard Blumenthal, who is investigating the program because it deems "mayonnaise, sugar-laden cereals and other nutritiously suspect foods 'Smart Choices.'

You may also be interested in...



FDA's Flurry Of Food Claim Warnings Sends Bold Enforcement Message

A spate of FDA warning letters detailing labeling violations and an open letter from Commissioner Margaret Hamburg largely quash any hopes the food industry might have had for regulatory latitude to make aggressive health claims

FDA plans front-of-package labeling regs

Commissioner Margaret Hamburg announces plans to impose a regulation for nutritional criteria for front-of-package labeling. In light of concerns about industry-sponsored Smart Choices and similar programs, Hamburg said FDA will examine existing FOP and shelf labels for foods to ensure they are not false or misleading under existing law (1"The Tan Sheet" Sept. 28, 2009). During an Oct. 20 media call, Hamburg said nutritionists question whether industry's FOP labels are "more marketing information than nutrition information. Judging from some of the labels we have seen, we think this a valid concern." She cited the system adopted in the U.K., in which the government set labeling standards and retailers used them to implement a system. FDA expects to "see significant progress toward our goal" of publishing the regulation by the end of 2010, the commissioner added

Cipla Granted Approval For First US Proventil Rival

Shortly after wrapping up a Phase III trial for its proposed generic Advair Diskus product in the US, Cipla has won FDA approval for the first generic Proventil HFA product, as it continues to build up steam in the US respiratory market.

Topics

UsernamePublicRestriction

Register

PS103491

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel