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Max-Wellness Plans To Market High-End Supplements As Value Buys

This article was originally published in The Tan Sheet

Executive Summary

A founder and former CEO of OfficeMax tries his hand in the wellness and prevention space, targeting well-heeled customers ready to pay for the benefits of premium dietary supplements and other health products

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Sales & Earnings In Brief

Prestige's OTC brands grow: Prestige Brands Holdings reports flat quarterly net sales - $73.2 million compared to $73.5 million in the year-ago period - during its Aug. 5 fiscal 2010 first-quarter earnings call. While the Irvington, N.Y.-based firm's household product revenues declined by 5 percent, its over-the-counter revenues were at $40.3 million, a 3 percent increase from the previous Q1. Increases in Chloraseptic, Clear Eyes, Little Remedies, The Doctor's and Allergen Block brands drove sales. The Little Remedies pediatrics line was up 40 percent and The Doctor's dental devices rose 47 percent, CEO Mark Pettie said during the call. The firm reported increased sales of Cutex nail polish remover, which were "partially offset by a decline on Denorex shampoo." Net income for the quarter was $8.3 million, a 6.4 percent boost from the previous year's $7.8 million, which the firm attributed mainly to a lower interest expense of $5.7 million for the quarter, $3 million lower than first quarter 2008

With WebMD, GNC Gets Just What The Doctor Ordered For Marketing

General Nutrition Corp.'s promotional agreement with WebMD shows where the company will focus more of its marketing, according to GNC CEO Joseph Fortunato

Retail Clinics Deliver Second OTC Marketing Opportunity Plus Health Care

Drug companies increasingly rely on retail health clinics as a "second place" for in-store marketing of nonprescription products, according to Laura Mahecha, author of a study on U.S. retailers' perceptions of OTC marketers

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