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AdvoCare loses verdict to distributors

This article was originally published in The Tan Sheet

Executive Summary

The Carollton, Texas-based multi-level marketer of nutritional and skin-care products must pay $1.9 million to former distributors under a Dallas County court jury verdict finding AdvoCare violated Texas deceptive trade practices law. Dallas law firm Kilgore & Kilgore, counsel for plaintiffs Bruce and Teresa Badgett, said Aug. 26 that AdvoCare refused to change its marketing and business structures to "meet the accountability demands of" the Badgetts and then cancelled their distribution agreements. A spokeswoman said the Badgetts were terminated appropriately and AdvoCare intends to appeal the decision. Separately, the firm and competitive swimmer Jessica Hardy filed suit against each other after Hardy failed a performance-enhancing drug test and blamed an AdvoCare supplement (1"The Tan Sheet" Feb. 23, 2009)
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