Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NAD reviews energy drink claims

This article was originally published in The Tan Sheet

Executive Summary

Review of comparison claims involving Living Essentials' 5-Hour Energy dietary supplement shows that "apples-to-oranges" comparisons are supported as long as advertising clearly discloses the point of comparison and "all material differences between the products," the National Advertising Division says. Brought to the Council of Better Business Bureaus unit's attention Aug. 6 by competitor Hansen Beverage Co., the case involved Living Essentials' TV, print and Internet ads that compare the amount of sugar in its one serving-size shot of product to two competitors' energy drinks, including Corona, Calif.-based Hansen's Monster Energy drink, which is a two-serving size, 16-oz. can. The ad claimed that 5-Hour Energy had zero sugar and 4 calories while Monster had 12 teaspoons of sugar and 200 calories. NAD concluded that the comparison for the purposes of showing the relative amounts of sugar in the products "was consumer-relevant as evidence indicated that both products were likely to be consumed as a single serving." However, NAD suggested the advertiser point out that its product comparison is against competitors' two-serving, 16 oz. cans. According to the inquiry report, Farmington Hills, Mich.-based Living Essentials supports NAD's decision and will follow the recommendations

You may also be interested in...



Pulling In 10 Different Directions – The Challenge Of Harmonizing Asia’s VMS Market

A lack of regulatory harmonization for dietary supplements in Asia is a big challenge facing companies operating in the region, according to experts from the Asia Regulatory Professionals Association. The ARPA is looking to start a conversation on the issue which the association hopes will lead to regulatory change.

China CSCO Hails Rising Liver Cancer Innovation Ready To Take On World

The Chinese Society of Clinical Oncology (CSCO) annual meeting, against the background of the global pandemic, has one clear message that local researchers and players are pressing ahead to take a leadership role in cutting-edge cancer research globally.

Coronavirus Update: J&J’s Single Shot Could Catch Up With Frontrunners

Company is confident that data readout from pivotal trial could be ready before the end of 2020.

Topics

UsernamePublicRestriction

Register

PS142970

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel