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Sales associates cut back on Reliv orders

This article was originally published in The Tan Sheet

Executive Summary

The manufacturer and direct-seller of nutritional products reports a 10 percent decrease in the size of the average associate order during the fiscal 2009 second quarter. The number of Reliv International's U.S. distributors reaching the master affiliate level additionally plummeted 43 percent versus the year-ago quarter, the company reported July 30. While tighter credit and lower consumer spending made for a rough April-June timeframe, Reliv said it hopes to reinvigorate its distributors with upcoming initiatives, including allowing them to set up personal Web sites, President and CEO Robert Montgomery said during a same-day earnings call. Reliv's net sales fell 16.2 percent to $20.1 million from $24 million in the quarter, the Chesterfield, Mo.-based firm said
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