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FTC finalizes Kellogg consent order

This article was originally published in The Tan Sheet

Executive Summary

The Federal Trade Commission approves a final consent order to resolve allegations Kellogg Company falsely advertised Frosted Mini-Wheats as "clinically shown to improve kids' attentiveness nearly 20 percent." The Commission said data Kellogg relied on to make the claim was self-contradictory and did not support the statement (1"The Tan Sheet" April 27, 2009)

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