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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Nutrition 21 "prescribes" nutrients: The Prescriptix line of supplement products offers nutrients at "clinical study doses" via a two-caplet delivery system. The first caplet contains the "clinical dosage" of an ingredient while the second is a proprietary nutrient formula the firm claims maximizes the effects of the initial caplet, the Purchase, N.Y.-based firm said July 7. Prescriptix-OP claims to promote bone density with calcium and vitamin D3 and is sold for $14.99. Prescriptix-CP contains CoQ10 for cardiovascular health and retails for $19.99. Prescriptix-JP for joint mobility, flexibility and comfort via glucosamine and chondroitin, is available for $19.99. Each product in the line, available only at Walgreens, contains a 30-day supply

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