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PatentHEALTH appeals NAD decision

This article was originally published in The Tan Sheet

Executive Summary

The Canton, Ohio-based firm appeals the National Advertising Division's recommendation to discontinue claims that the Trigosamine Fast Acting joint-health supplement provides "rapid relief." The study PatentHEALTH relies on to make the claims found participants walked farther after taking Trigosamine FA for three days than those taking a placebo. The advertising watchdog said the study was insufficient evidence. PatentHEALTH agreed to discontinue the claim, but will appeal NAD's interpretation of the study to CBBB's National Advertising Review Board. It also will appeal NAD's recommendation to make advertorials look more like ads and less like news articles. NAD recommended the firm not compare its supplement to a competing product based on study-to-study comparisons because there are too many uncontrolled variables between the studies, according to a July 9 NAD report. Nutramax Laboratories challenged PatentHEALTH's claim, NAD said

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