P&G Pushes Innovation Buttons To Promote Value, Win Back Market Share
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble plans to offset share losses in its beauty and grooming categories, among others, with an accelerated innovation program that will leverage the value of its brands, according to President and CEO A.G. Lafley
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Procter & Gamble's newly appointed CEO and President Bob McDonald has demonstrated an ability to develop personal care brands on a global scale, even though he built his career mostly in the household products sector and primarily in Asia
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