Colgate Gets The Message: Mobile Response Ads Ring In Shoppers
This article was originally published in The Tan Sheet
Executive Summary
Colgate-Palmolive is among a number of consumer product companies exploring digital technologies to connect with consumers at the point of sale
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Colgate-Palmolive intends to backload 2009 with product launches supported by advertising and promotion to counter soft second-quarter revenues
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Colgate-Palmolive intends to backload 2009 with product launches supported by advertising and promotion to counter soft second-quarter revenues