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Colgate Gets The Message: Mobile Response Ads Ring In Shoppers

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive is among a number of consumer product companies exploring digital technologies to connect with consumers at the point of sale

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Colgate Plans Launches With Advertising To Boost Second-Half Sales

Colgate-Palmolive intends to backload 2009 with product launches supported by advertising and promotion to counter soft second-quarter revenues

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