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Kellogg settles with FTC

This article was originally published in The Tan Sheet

Executive Summary

Kellogg Co. settles Federal Trade Commission allegations that it falsely advertised Frosted Mini-Wheats as "clinically shown to improve kids' attentiveness by nearly 20 percent." The commission alleged that the study Kellogg relied on for the claim shows only one in nine children's attentiveness improved by 20 percent or more, according to an April 20 FTC release. The commission also alleged that the study shows children who ate the cereal for breakfast were on average 11 percent more attentive than those who skipped breakfast. This contradicts the company's claim that attentiveness improved 20 percent, the commission says. The settlement prohibits Kellogg from making unsubstantiated claims and misrepresenting study results, but does not impose a fine or consumer redress

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