Supplements’ Direct Response Marketing Success Sets Off FTC Alarm
This article was originally published in The Tan Sheet
Executive SummaryDietary supplement firms could face more aggressive enforcement from the Federal Trade Commission as they take advantage of increased direct response marketing opportunities created by the recession
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A settlement announced Oct. 4, the same day it filed a complaint against Supple LLC and its principals, marks the agency's second notable win in litigation, after its prolonged battle with Kevin Trudeau, against infomercial marketers making unsubstantiated claims for supplements.