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Gatorade strikes back at Powerade

This article was originally published in The Tan Sheet

Executive Summary

A subdivision of PepsiCo alleges that Coca-Cola falsely advertises Powerade ION4 as an "upgrade" of the sports drink Gatorade. A lawsuit filed April 13 in the U.S. District Court in Southern District of New York seeks to stop Coca-Cola from running an advertising campaign that portrays Gatorade as "incomplete" compared to Powerade ION4, which includes two electrolytes not in Gatorade. Gatorade manufacturer Stokely-Van Camp alleges "there is no evidence that the minute quantities of magnesium and calcium" in Powerade ION4 "make it superior." The suit also names Glaceau, a Coca-Cola subsidiary, as a defendant. Coca-Cola did not respond to requests for comment
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