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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Tums springs into dual action: In addition to calcium carbonate, the Tums brand extension includes magnesium hydroxide and 10 mg of famotidine, making Dual Action "the longest lasting Tums ever," according to GlaxoSmithKline. Tums Dual Action helps relieve "breakthrough heartburn" experienced by 46 percent of consumers using proton pump inhibitors, the company said April 8. Dual Action also offers 320 mg of calcium per tablet and comes in berry and mint flavors. The antacid is available nationwide at a suggested retail price of $8.99 for a 25-dose bottle or $15.49 for 50 doses

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