FTC’s Testimonial Guides Squeeze Advertisers’ Options – Trades
This article was originally published in The Tan Sheet
Executive Summary
The Federal Trade Commission's proposed revisions to its guides on endorsements would "impede the use of even truthful consumer testimonials" and are based on "flawed studies," trade associations say
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The Federal Trade Commission raised the bar on substantiation and disclosure of "typical results" in testimonials and endorsements in advertising, in a revised guide released Oct. 5
FTC Testimonial Guide Moves Past "Results Not Typical," Enters Blog Era
The Federal Trade Commission raised the bar on substantiation and disclosure of "typical results" in testimonials and endorsements in advertising, in a revised guide released Oct. 5