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FDA approves Colgate product name change

This article was originally published in The Tan Sheet

Executive Summary

FDA approves Colgate-Palmolive's Feb. 19 supplemental new drug application to change the name of its Colgate Total Fresh Stripe Gel Toothpaste to Colgate Total Enamel Strength Stripe Toothpaste, the agency says. FDA says the firm must use final printed labeling identical to what it submitted and requires Colgate submit the final label to the agency no more than 30 days after printing

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