Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Givaudan seeks stevia flavor patents

This article was originally published in The Tan Sheet

Executive Summary

The Swiss flavor and fragrance firm applies to patent its advancements in blocking the bitter taste receptor that rebaudioside A triggers. Givaudan's flavor-masking technology "enhances the overall taste performance ... while reducing or eliminating the inherent sensory defects," the company says Feb. 12. Givaudan has more than 20 flavor ingredients that work against rebaudioside A's bitterness. Rebaudioside A sweeteners have been available in the U.S. since December 2008, but industry observers question whether consumers will accept stevia's aftertaste in certain food and beverage applications (1"The Tan Sheet" Dec. 22, 2008, p. 8)
Advertisement

Related Content

Stevia Products Roll Out As GRAS, But Must Win Over Consumer Sweet Tooth
Stevia Products Roll Out As GRAS, But Must Win Over Consumer Sweet Tooth

Topics

Advertisement
UsernamePublicRestriction

Register

PS102634

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel