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Electrolyte lawsuit dismissed

This article was originally published in The Tan Sheet

Executive Summary

The maker of elete Electrolyte Add-In is "disappointed" its complaint against Trace Minerals Research alleging unfair competition and false advertising was dismissed "due to venue issues," Mineral Resources International says Dec. 10. Ogden, Utah-based MRI alleged in a lawsuit filed in the Utah Second District Court, Weber County, that TMR improperly marketed an imitation electrolyte product called Endure as "formerly known as elete" and overstated Endure's potassium content (1"The Tan Sheet" Aug. 25, 2008, In Brief). MRI says it may appeal the court's dismissal. TMR's Web site says Endure is made "using different raw materials and processes, and has always had a different formula and mineral content than elete." The company says it corrected a manufacturing error that caused the lower potassium content

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