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Martek food growth

This article was originally published in The Tan Sheet

Executive Summary

The maker of life'sDHA is using the same strategy to expand into the foods and beverage industry that it used to penetrate 99 percent of the U.S. infant formula market. Martek Biosciences President David Abramson tells analysts at the Canaccord Adams Healthy Living Conference Oct. 15 in Boston his firm continues to seek long-term exclusive agreements to supply nutritional oils for conventional foods to market leaders such as Coca-Cola and General Mills. He says Columbia, Md.-based Martek also aims for Splenda-like brand recognition by requiring its partners to highlight life'sDHA on packaging and in ads. Abramson singles out an "exciting" partnership with Dow AgroSciences that would put Martek's oil into a DHA-rich canola oil in development. This month, Martek announced supply deals that will bring its docosahexaenoic and arachidonic fatty acid formulations into Europe and China, whose emerging middle class offers growth opportunity for Martek, Abramson says (1"The Tan Sheet" Oct. 6, 2008, In Brief)

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Ragasa, maker of Nutrioli cooking oil, will use life'sDHA in its products, Columbia, Md.-based Martek Biosciences says March 26. The nutritional oils firm said Monterrey-based Ragasa will launch a product containing life'sDHA and feature the omega-3 formulation's logo on the label. Martek seeks to highlight the presence of life'sDHA on more packaging (1"The Tan Sheet" Oct. 20, 2008, In Brief)

Martek supply deals

Swiss firms Hero Group and Hochdorf Nutricare will use docosahexaenoic and arachidonic fatty acid only from Martek Biosciences in their food products, the supplier says. Hero will add Martek's oils to its infant formula products, weaning foods and medical foods for dietetic purposes, while Hochdorf will market formulas with Martek's ARA in China and Europe. The agreement with Hero is another step to expand Martek's international presence in the infant formula market, says Ethan Leonard, VP of pediatric nutrition for Columbia, Md.-based Martek. The firm also has supply deals with Hero subsidiaries Beech-Nut and Semper, which use DHA and ARA for infant formulas sold in Finland, Latvia, Lithuania and Sweden (1"The Tan Sheet" Aug. 22, 2005, In Brief)





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