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Clarinol CLA claims hold up

This article was originally published in The Tan Sheet

Executive Summary

Claims featured in print ads and on packaging for dietary supplement Clarinol CLA have been substantiated by Soft Gel Technologies and Optio Health Products after an inquiry from the National Advertising Division. The Council for Better Business Bureaus group Oct. 6 says as part of an ongoing initiative with the Council for Responsible Nutrition, it examined Clarinol claims including: "Assists in reducing body fat and maintaining lean muscle tissue for healthy body composition" and "the clinical results show enhanced fat burning, lean muscle retention and promotion of optimal" body mass index. The watchdog group examined clinical studies as well as one study on the actual Clarinol conjugated linoleic acid product and "determined that the studies followed sound methodologies and produced statistically significant results demonstrating a reduction in body fat mass, BMI, waist, waist-to-hip ratio and fat mass around the legs and abdomen, as well as an increase in lean mass," NAD says

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