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FTC fines weight-loss marketers

This article was originally published in The Tan Sheet

Executive Summary

Advanced Patch Technology and its distributor Buckhead Marketing & Distribution will forfeit $110,539 in estimated profits for allegedly falsely marketing its Peel Away the Pounds weight-loss patch, according to the Federal Trade Commission. FTC took issue with claims directed at overseas consumers that said the patch would cause substantial weight loss in all users. FTC also alleges the marketers violated a 2004 consent order under which the firms agreed to stop making the deceptive claims and paid more than $1 million in consumer redress (1"The Tan Sheet" March 15, 2004, p. 10). Under the current settlement, the firms are barred from selling and advertising weight-loss products, making unsubstantiated claims or assisting others with these tasks, FTC says Sept. 30

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