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Electrolyte competitor complaint

This article was originally published in The Tan Sheet

Executive Summary

Mineral Resources International files a false advertising claim Aug. 20 against Trace Minerals Research, adding to a legal complaint already submitted alleging unfair competition with regard to a competing liquid electrolyte product. Ogden, Utah-based MRI says in a same-day release that TMR, a former distributor of MRI's elete Electrolyte Add-In, has been marketing an imitation electrolyte product called Endure as "formerly known as elete" and overstating Endure's potassium content. In a filing in the Utah Second District Court, Weber County, MRI has requested injunctive relief, corrective advertising and a product recall from Roy, Utah-based TMR and its eight distributors

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