Two-Thirds Of U.S. Women Demand Sunscreen In Skin Care Products
This article was originally published in The Tan Sheet
Innovative personal-care products offering sun protection represent continued opportunities for marketers, with roughly 2 out of 3 women in the U.S. using SPF sunscreen, says market research firm the NPD Group
You may also be interested in...
FDA's proposed rule amending its final monograph on sunscreens to include UVA ray protection standards could create new marketing opportunities for manufacturers (see chart: "1Selected Proposed Changes To OTC Sunscreen Monograph")
With makeup and lipstick sales down globally at a time of wide mask use, Shiseido is focused on skin health, planning launches to address sensitive skin needs and heightened demand for cleansing and protection effects. In August, the firm projected a 16% decline in net sales for full-year fiscal 2020.
Microplastic-infused leave-on cosmetics targeted by the EU’s proposed restriction are numerous and complexly formulated, and there currently are no viable replacement ingredients, according to Cosmetics Europe. Eliminating plastic microbeads from rinse-off products was a far simpler undertaking, but it still took more than four years and resulted in the discontinuation of roughly half of affected formulations.