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“Wild West” Energy Drink Market Attracts Big Players, Bigger Claims

This article was originally published in The Tan Sheet

Executive Summary

Even with major beverage companies acquiring stakes in the rapidly growing energy drink market, unsubstantiated claims used by smaller firms to differentiate their products likely will continue as a dominant feature of the competition

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New Products In Brief

Tinactin Chill out: Schering-Plough Consumer Health Care targets young men suffering from athlete's foot with two antifungal sprays that hit retailers nationwide in late March. Tinactin Chill Liquid Spray and Deodorant Powder Spray come in 4 oz. and 3.5 oz. bottles, respectively, both selling for $4.79 to $6.99, the company said. To reach consumers aged 14 to 22, the firm launched a Web site, 1www.meettheburns.com, with a series of episodes featuring the fictional Burns family and a fungus named "Gus," Kenilworth, N.J.-based Schering said May 19

New Products In Brief

Tinactin Chill out: Schering-Plough Consumer Health Care targets young men suffering from athlete's foot with two antifungal sprays that hit retailers nationwide in late March. Tinactin Chill Liquid Spray and Deodorant Powder Spray come in 4 oz. and 3.5 oz. bottles, respectively, both selling for $4.79 to $6.99, the company said. To reach consumers aged 14 to 22, the firm launched a Web site, 1www.meettheburns.com, with a series of episodes featuring the fictional Burns family and a fungus named "Gus," Kenilworth, N.J.-based Schering said May 19

New Products In Brief

Tinactin Chill out: Schering-Plough Consumer Health Care targets young men suffering from athlete's foot with two antifungal sprays that hit retailers nationwide in late March. Tinactin Chill Liquid Spray and Deodorant Powder Spray come in 4 oz. and 3.5 oz. bottles, respectively, both selling for $4.79 to $6.99, the company said. To reach consumers aged 14 to 22, the firm launched a Web site, 1www.meettheburns.com, with a series of episodes featuring the fictional Burns family and a fungus named "Gus," Kenilworth, N.J.-based Schering said May 19

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