Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Umbrella Brands Help Identify “Known And Trusted” Products – CHPA

This article was originally published in The Tan Sheet

Executive Summary

The Consumer Healthcare Products Association defends OTC companies' use of umbrella brands in response to researchers' concerns that the same brand on multiple products can confuse consumers
Advertisement

Related Content

Novartis' Maalox Total Relief Rebranding Reflects FDA AER Evolution
Novartis' Maalox Total Relief Rebranding Reflects FDA AER Evolution
Novartis' Maalox Total Relief Rebranding Reflects FDA AER Evolution
National Survey Shows 1 In 10 Children Use Cough/Cold OTCs Each Week
National Survey Shows 1 In 10 Children Use Cough/Cold OTCs Each Week
National Survey Shows 1 In 10 Children Use Cough/Cold OTCs Each Week
FDA’s Proposed Name Review Pilot Offers Little Reason To Participate
FDA’s Proposed Name Review Pilot Offers Little Reason To Participate

Topics

Advertisement
UsernamePublicRestriction

Register

PS101907

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel