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Recall Costs Trip Chattem As It Navigates Economic Downturn, Lawsuits

This article was originally published in The Tan Sheet

Executive Summary

Chattem is making moves to overcome slumping consumer confidence and rising operating costs, but losses from a voluntary product recall kept its revenue growth relatively flat in the firm's most recent quarter

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Chattem is investing more in advertising to build consumer loyalty and keep sales afloat during turbulent economic times as many financially-strapped shoppers turn to less expensive private label products

Chattem Builds Loyalty With Ad Spend, Outlines Strategies In Weak Economy

Chattem is investing more in advertising to build consumer loyalty and keep sales afloat during turbulent economic times as many financially-strapped shoppers turn to less expensive private label products

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