This article was originally published in The Tan Sheet
Executive SummaryThe dietary supplement company is contracting with online developer LearnSomething to give consumers tools to "self-educate on topics related to dietary supplements, while exposing our brands to a highly targeted consumer." The program links retailers' Web sites to the LearnSomethingAbout consumer education sites, which feature health and beauty information and product reviews. In a June 25 release, Tallahassee, Fla.-based LearnSomething says its series includes vitamins, hair care and skin care topics...
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