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Berkeley’s future

This article was originally published in The Tan Sheet

Executive Summary

Berkeley Premium Nutraceuticals "is working through [its] current difficulties and seeing positive results," but officials say a company name change may be needed as the Enzyte "male enhancement" supplement marketer "tries to make a clean break from the past," according to a May 27 release. Four executives of the firm were convicted in February on charges of fraud and money laundering (1"The Tan Sheet" March 3, 2008, In Brief). Still, the Cincinnati-base company maintains that "with innovative marketing, customer loyalty and demand ... Berkeley will get back to the $200 million per-year company it used to be." Despite the recent economic downturn, Berkeley says it hired 70 employees in the previous 45 days and looks to double the size of its call center by the end of 2008...

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