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Sun care in a pill

This article was originally published in The Tan Sheet

Executive Summary

SunPill, a dietary supplement that helps protect skin from harmful sun rays, hits 6,500 Walgreen's stores nationwide this summer, followed by Rite-Aid and 7-11 stores, according to marketer XenaCare Holdings. XenaCare provides the product in 30-count bottles with suggested retail price of $14.79, and in $2.99 six-pack blister displays designed for convenience stores, the firm says May 14. SunPill will be promoted with a 60-second direct-response TV ad and a 30-second commercial...

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