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European OTC Market In Brief

This article was originally published in The Tan Sheet

Executive Summary

Boomtown Kazakhstan: Ukraine and Kazakhstan have emerged as top OTC market opportunities in Central and Eastern Europe, according to consultant Duncan McLaughlin of CEE Business Development. "Don't forget Kazakhstan. It's a booming economy - get your suitcase, get your briefcase and go out there and do the deals," McLaughlin said April 11 at Nicholas Hall's Insight 19th Annual European OTC Conference in Athens. Non-pharmacy access to OTC drugs is not consistent across countries in the region, but most are liberalizing their regulations, he added. In five to 10 years, "I think we will see a lot more non-pharmacy sales in CEE than what we are seeing in mainstream Western Europe," he said. Like other markets, drug firms have better chances for success in CEE with "products and brands with really tangible and communicable differences. We all know that - we don't always do that," McLaughlin said...

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