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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Listerine "smart" about kids: Smart Rinse provides visual cues to help children see the benefit of oral care, Johnson & Johnson says March 11. The newly launched anticavity fluoride rinse for kids tints particles in the mouth after brushing and flossing to show what is left behind. A J&J-funded survey found that "not brushing teeth" was cited by 49 percent of parents as their child's worst habit, and 77 percent of parents polled say they wish there was "a fun way to teach better oral care," the firm says. "Listerine Smart Rinse was designed with fun and functionality in mind and helps to extend Johnson & Johnson's legacy of building and innovating brands that moms can depend on," says Kathleen Weber, VP for oral care at J&J subsidiary McNeil-PPC, Inc. Smart Rinse is offered in two flavors - Mint Shield and Berry Shield - and is available in food, drug and mass doors for $3.99 to $4.89...

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