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Ultimate Nutrition law suit

This article was originally published in The Tan Sheet

Executive Summary

Ultimate Nutrition files a law suit in Connecticut Superior Court against Williamsport, Pa.-based Diamond Drinks, Suscon and Anthony Cenimo Jr.; and Stamford, Conn.-based MetaBEV and John Sbordone, seeking damages for a product the firm says is "unstable." The defendants helped manufacture a protein shake product for the firm and guaranteed the product would be "stable, with a one-year shelf life," according to Farmington, Conn.-based Ultimate Nutrition's release. The firm says it later found the product was not stable and requested that Diamond recall it, fix the problem and rerun the batch, but was forced to conduct the withdrawal itself because Diamond did not respond. The defendants' "negligence caused the product line to fail and hurt our reputation. We are seeking damages for the cost of manufacture, investment in advertising and marketing, and loss of good will and reputation in the industry," Ultimate Nutrition VP Brian Rubino says in a March 8 release...

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