Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Expo West New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Adult gummy vitamins: Hero Nutritionals launches Slice of Life, a line of gummy vitamins for adults, in response to a high demand of its Yummi Bears gummy vitamin line for children, the San Clemente, Calif.-based firm says. The line includes five products for "cardiovascular health with metabolism boosts and antioxidants," including a multivitamin with lycopene, vitamin C with pomegranate, CoQ10, B12 and Omega 3, 6 and 9 items, the firm says. Additionally, the new products are gluten- and allergen-free. According to the firm, the products are offered in 60-count bottles and are currently available at Whole Foods stores. The firm says it will begin shipping to other outlets following Expo West, which ended March 15. Hero says the suggested retail prices are $19.99 for the multivitamin with lycopene, $14.99 for vitamin C plus pomegranate, $24.99 for the Omegas, which are fish-free, $34.99 for 100 mg CoQ10 and $24.99 Energy Boost plus B-12. Hero launched Yummi Bears in 1996 (1"The Tan Sheet" Nov. 18, 1996, p. 40)...

You may also be interested in...



Multiple-Supplement Users Healthier Overall, Shaklee Study Finds

Consumers who used multiple supplements for at least 20 years were more likely to be in overall better health than both non-supplement users and individuals who only consumed a multivitamin/mineral, according to a Shaklee-sponsored study

Emergen-C Campaign Makes Friends Online, On Tour, On Cell Phones

Alacer says it is expanding the predominantly young market for its Emergen-C health and energy drink by communicating with young consumers in ways they communicate among themselves

In Brief: Yummi Bears

Yummi Bears: All fruit "Gummy bear-type" children's supplement will be added during the next three months to Hero Nutritionals' current offering of Yummi Bears that contain 100 mg of a powdered combination of 10 vegetables and two fruits, the Tustin, Calif. firm says. The new "yummies" will contain 100 mg of fruit powders. A 60-count package of "Yummies" retails between $9.95 and $11.95 in nationwide chain and independent health food stores. Hero acknowledges that the supplements are candy-like; customers consuming large amounts of the current formulation have experienced nothing worse than mild diarrhea from the vegetable powders, according to Hero. The company also may market a vitamin/mineral version of the bears...

Related Content

Topics

UsernamePublicRestriction

Register

PS101498

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel