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Expo West New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Adult gummy vitamins: Hero Nutritionals launches Slice of Life, a line of gummy vitamins for adults, in response to a high demand of its Yummi Bears gummy vitamin line for children, the San Clemente, Calif.-based firm says. The line includes five products for "cardiovascular health with metabolism boosts and antioxidants," including a multivitamin with lycopene, vitamin C with pomegranate, CoQ10, B12 and Omega 3, 6 and 9 items, the firm says. Additionally, the new products are gluten- and allergen-free. According to the firm, the products are offered in 60-count bottles and are currently available at Whole Foods stores. The firm says it will begin shipping to other outlets following Expo West, which ended March 15. Hero says the suggested retail prices are $19.99 for the multivitamin with lycopene, $14.99 for vitamin C plus pomegranate, $24.99 for the Omegas, which are fish-free, $34.99 for 100 mg CoQ10 and $24.99 Energy Boost plus B-12. Hero launched Yummi Bears in 1996 (1"The Tan Sheet" Nov. 18, 1996, p. 40)...
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