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Kmart OTC promotion

This article was originally published in The Tan Sheet

Executive Summary

Kmart Pharmacy's American Fare Dollar Program offers customers a choice of 10 over-the-counter medications from Kmart's private label American Fare brand for $1 with every purchase of a prescription, the firm announces March 7, the same day it launched the program in Florida. The medications include aspirin, ibuprofen, children's pain reliever, baby aspirin, nasal decongestant, cough suppressant, anti-diarrhea medication and cold and allergy tablets, the company notes. The program is expected to be available at every Kmart pharmacy by April. Medications in the program will be available behind-the-counter, though regular-priced versions will continue to be sold on store shelves, Kmart Pharmacy says...

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