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Growing indigenous India

This article was originally published in The Tan Sheet

Executive Summary

Nutraceuticals International and Ayurvedic Herbal Extracts form a joint venture to develop and market indigenous Indian products to manufacturers worldwide, the firms say Jan. 14. Their collaboration includes a sales and marketing campaign to expand to international markets Indore, India-based Amruta's "Ancient Ways to Cure Today" strategy for developing products. Elmwood Park, N.J.-based NI has secured exclusive rights to Amruta's powdered, soft, granule and standardized oil extracts as well as its line of proplylene glycol extracts designed for cosmetic use. The firms also are developing new extracts and products in Amruta's facilities for introduction to the market in 2008...
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