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NAD says Metamucil claims OK

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble print ad claims regarding cholesterol-lowering benefits of its Metamucil product are supported, the National Advertising Division of the Council of Better Business Bureaus says Dec. 20. In order to qualify for a cholesterol-lowering claim, NAD notes, psyllium products like Metamucil must provide at least 1.7 grams of soluble fiber per reference amount; Metamucil contains 7.2 grams of psyllium fiber when taken according to dosing instructions...





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